Showcase: UNIQLO Soho Store in New York City March 19, 2015 10:43

UNIQLO Soho Store
New York, NY

The Project
 Dropped into Manhattan's stylish SoHo neighborhood in 2006, UNIQLO's flagship U.S. store is a virtual walk-in closet for urban trendsetters and cost-conscious fashionistas. Affectionately dubbed "The Japanese GAP," UNIQLO is Japan's leading retail clothing chain, with over 750 stores in Asia, Europe and North America. Inside the loft-style SoHo store is a polychromatic panorama of perfectly-stacked sweaters, ocean blue denims, and shiny down vests straight from Tokyo's hippest fashion districts.
To greet shoppers, store designers envisioned a stellar centerpiece by the entrance: a giant glass box sheathed under a canopy of dazzling blue lights. Inside the display, cosmos-ready mannequins clad in colorful fleece and space-age visors pose on and dangle over an illuminated glass floor - an inspired diorama for customers ready to take a quantum leap into fashion!

LED Waves’ Involvement
We customized a net of LED lights that drape over the store's central display like ice-blue bars on a glass cage. Walk further into UNIQLO's hardwood floor interior and patrons could spy more chicly-dressed mannequins — modish models poised like space cadets in front of gradient panels studded with pinpoints of blue LEDs. This innovative application of custom net lights blends futurism with fashion in a synergy of LED previously unseen!

UNIQLO SOHO store Website