In New York Times Small Business this week, Tom Szaky explores different types of sustainability measures a group may choose to take, depending on the scope and scale of their plan. The adoption of LED light bulbs is characterized as one of many actions that are “easy” and can benefit virtually any company as it unequivocally saves money on electricity and adds value to a building.
Whether or not a company chooses to market their efficient new LED lighting system and other energy improvements may depend on the type of product or service they provide. Szaky indicates that in food service, for example, customers may appreciate learning that food waste and packaging is composted, because it is a tangible part of the dining experience. If the service is more abstract – like storage or parking – then energy-related measures play a greater role in the customer’s buying conscience.
From customers who’ve discretely adopted our LED lights in their brick and mortar stores, to companies that have taken out press releases to tout their new energy-saving systems, a wide range of green business initiatives can be tailor-made for your organization. It’s key to make sure the measure can be seen through to completion without gaping holes or eco-contradictions (Szaky admits that his TerraCycle co-workers were slow to fully “get” recycling, even though the practice is so intrinsic to their product) and, if applicable, that it fits the message your group wants to convey. Where do LED lights fit into your green business plan?