Esquire North - The Ultimate Bachelor Pad
New York, NY
The Project
A space commensurate to his taste: the Ultimate Bachelor Pad. Esquire Magazine has always had its finger on the pulse of the Modern Man. In 2007, it once again proved this by creating its fifth Signature Space in New York City. Dubbed Esquire North, this Pad is a stunning multi-million dollar triplex penthouse atop the Athena Group's newly erected high-rise building known as 111 Central Park North (CPN). The Pad's "new view" - looking south over the park and Midtown Manhattan - can be admired from behind 22-foot floor-to-ceiling windows, two spacious outdoor terraces, and another two balconies.
Throughout Esquire North's ten rooms, lifestyle marketers worked closely with leading interior designers to seamlessly integrate products throughout the Pad's ten rooms that reflect the modern man's taste in style, design, and technology. Perhaps the most exciting of these rooms is the Game Room, wherein LED lighting was used to create a highly stylized gaming atmosphere.
LED Waves' Involvement
LED*Waves provided vibrant, color-changing Times Square RGB LED Light Bars at The Game Room's entrance, a hypnotic prelude to a gauntlet of gizmos - a hardcore gamer’s nirvana. Once inside, orange streaks of futurism line the Room's walls and ceilings, courtesy of LED Rope Lights, a cyber-burst of tangerine-tinged electricity. Because of its efficiency and class, the inclusion of LED lighting makes The Game Room an exciting experiment in the union of pleasure and practicality.
Products Used
Credits
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